HubSpot Academy Social Media Practice Test

Visual images on social media are primarily understood to encompass photography and graphics because these elements significantly enhance user engagement and communication. In the context of social media, images such as photos, infographics, illustrations, and other graphic designs catch the audience's attention and are more likely to be shared and liked compared to text-based content.

Using photography allows brands and individuals to showcase products, convey emotions, and tell stories visually, while graphics can include logos, memes, and promotional images that help convey messages quickly and effectively. This dual aspect of visuals not only enhances aesthetic appeal but also improves the overall impact of the message being communicated on these platforms.

In contrast, text-based content, graphs, charts, and long-form articles, while they can contain visual elements, are not categorized as visual images themselves. They are more focused on delivering information through text or analytical representations, which, although valuable, do not fall under the category of visual imagery that generally aims to capture immediate attention on social media.