How can you secure executive buy-in for a project without past campaign benchmarks?

Securing executive buy-in for a project without past campaign benchmarks can be effectively achieved by considering industry research. This approach helps provide context and credibility to your proposal, even in the absence of specific data from previous campaigns.

Industry research offers insights into trends, benchmarks, and best practices that are recognized within your field. This data can help demonstrate the potential success of your project based on broader market behaviors and the success of similar initiatives being undertaken by other companies. By presenting solid, credible evidence from reputable sources, you strengthen your argument and instill confidence in your proposal among executives who may be hesitant due to the lack of historical benchmarks.

While referencing personal successes, consulting with colleagues, or using competitor data can be valuable in certain contexts, these options may not carry the same weight as established industry research. Personal successes are anecdotal and may not translate to broader market results, while colleague insights could be limited by individual perspectives. Competitor data, while informative, might not necessarily reflect the specific dynamics of your organization or its strategic goals, making it less reliable than comprehensive industry research.