True or false: One-to-one engagement leads to increased customer spending.

The assertion that one-to-one engagement leads to increased customer spending is generally true. Personalized engagement enables businesses to connect with customers on an individual level, catering to their unique needs and preferences. This type of interaction often fosters trust and loyalty, resulting in higher customer satisfaction and, ultimately, increased spending.

When customers feel valued and understood through tailored experiences, they are typically more willing to invest in additional products or services. Personalization can enhance the perceived value of offerings, encouraging customers to make more significant purchases or repeat purchases.

The other options suggest limitations to the concept of one-to-one engagement. For instance, the idea that it only applies to certain products or specific demographics fails to recognize the universal benefits of personalized interactions across a wide range of markets and audience segments. Therefore, the claim that one-to-one engagement leads to increased customer spending holds validity and supports a broader strategic approach to customer relationship management.