True or false? Your campaign should also help the influencer build authority and further their own content or reach.

The statement is true because when collaborating with influencers, it's important to recognize that their audience trusts and values their opinions. By helping an influencer build their authority, you contribute to establishing a mutually beneficial relationship. This can lead to more authentic endorsements and a stronger connection between the influencer and their followers.

Supporting an influencer in enhancing their content or reach can also result in higher engagement for both their brand and your campaign, generating a more effective partnership. Influencers can amplify the impact of your campaign, and enhancing their authority can lead to more meaningful interactions with the audience, ultimately benefiting both parties in the long run. This approach fosters goodwill and loyalty, creating a sustainable partnership that can provide ongoing benefits such as increased visibility and reach for your brand.