What constitutes a "social media crisis"?

A "social media crisis" is defined as a situation where negative publicity spreads rapidly, necessitating immediate management to protect the brand's reputation. This type of scenario can arise from various factors, such as a controversial statement, a product failure, or any event that generates backlash from the public or media on social platforms. In these instances, swift and effective communication strategies are crucial to mitigate damage and maintain the brand's integrity.

Other choices do not align with the definition of a social media crisis. Planned promotional events and well-received marketing campaigns are typically positive occurrences focused on enhancing brand visibility and engagement. An increase in followers, while generally favorable, does not indicate a crisis; instead, it reflects growth and audience interest in the brand.