What distinguishes "earned media" from "paid media"?

The correct answer highlights that earned media consists of content created by users, whereas paid media pertains to advertising placements.

Earned media refers to the exposure and attention gained organically through word-of-mouth, customer reviews, and user-generated content. This type of media is not directly paid for, meaning brands benefit from recognition through the actions and praise of consumers or audiences who engage with their content or brand, such as sharing posts, writing reviews, or creating content related to the brand.

On the other hand, paid media specifically includes any advertising efforts where a company pays for placements across various platforms, ensuring that their message is seen by a targeted audience. This involves strategies like pay-per-click (PPC) ads, sponsored posts, or display ads which are directly funded by the brand.

Understanding this distinction is crucial for developing a comprehensive marketing strategy, as each type of media serves different purposes and reaches audiences in unique ways.