What document outlines guidelines and best practices for employees to follow on social media?

The document that outlines guidelines and best practices for employees to follow on social media is referred to as a social media policy. This policy is essential for organizations as it provides clear directives on how employees should represent the company on social platforms, what types of content are acceptable to share, and how to engage with others in a way that aligns with the company’s values and objectives.

A social media policy serves multiple purposes: it helps to mitigate risks associated with personal posts that may reflect poorly on the company, ensures compliance with legal and regulatory standards, and fosters a positive and professional online presence. By clearly defining the expectations and responsibilities employees have regarding their social media use, the policy aims to protect both the company and the employees.

In contrast, a social media strategy focuses on the overall approach and goals of the organization's social media efforts, while a social media plan typically lays out specific campaigns and content schedules. A social media protocol often refers to the procedural steps for executing specific tasks on social media but does not encompass the broader guidelines found in a policy. Thus, while all these documents are important in their own right, the social media policy specifically addresses the guidelines that employees need to follow.