What does an "80/20 mix" refer to when posting on social media?

The "80/20 mix" in social media posting refers to a strategy where 80% of the content shared is curated, meaning it originates from other sources or creators and is relevant to the audience, while only 20% consists of original updates, which are created specifically by the brand or individual sharing them.

This approach emphasizes providing valuable and useful content to followers by sharing insights, articles, or posts from various reputable sources, leading to stronger engagement and community trust. The limited percentage of original updates allows the brand to showcase its own voice, product information, or unique content without overwhelming the audience with constant self-promotion. Overall, this balance fosters a more engaging and authentic experience for followers, encouraging them to interact and engage more deeply with the content shared.

In contrast, the other options suggest different mixes of promotional and engaging content that do not align with the established 80/20 principle seen in content marketing strategies focused on nurturing audience relationships rather than overt selling or self-promotion.