What does "content curation" involve?

Content curation involves the process of finding, organizing, and sharing relevant content from various sources to provide value to an audience. This practice is particularly important in social media and digital marketing as it allows brands and individuals to position themselves as thought leaders by presenting high-quality information that aligns with their values and interests.

By curating content, one can highlight important topics, showcase industry insights, and engage followers with a diverse range of materials without necessarily creating everything from scratch. This approach saves time and enriches the content strategy by allowing for a mix of original thoughts and curated materials, which can also foster community engagement.

Other choices do not capture the full essence of content curation. For instance, creating only new original content narrows the scope and misses opportunities to leverage existing valuable information. Deleting outdated posts does not involve the collaborative and sharing aspects of curation, and focusing solely on user-generated content limits the variety and richness that a curated approach can bring.