What does "content curation" mean in the context of social media?

Content curation in the context of social media refers to the practice of finding, organizing, and sharing relevant third-party content that is valuable to your audience. This strategy is essential because it helps to enhance engagement by providing additional resources, insights, or perspectives that resonate with followers. By curating high-quality content, individuals and brands can position themselves as knowledgeable resources and leaders in their field, fostering a community around shared interests.

Additionally, content curation allows for a diverse range of topics, keeping the audience engaged without the constant need for original content creation. By sharing content from trusted sources, a social media presence can be maintained while building relationships with other content creators and organizations, ultimately increasing reach and engagement within the community.