What does "engagement" on social media typically include?

"Engagement" on social media encompasses a variety of interactions that users have with content. This includes likes, comments, shares, and any other form of interaction. These metrics are crucial because they indicate how well content resonates with an audience. High engagement levels are often an indicator of a strong connection between the brand and its audience, showing that users not only see the content but are also motivated to interact with it. This type of interaction fosters a sense of community and encourages further participation, which is essential for building a loyal following and enhancing brand visibility in a crowded social media landscape.

The focus on engagement highlights the importance of creating quality content that elicits responses from users. While other options mention various forms of measurement or interaction, they do not fully capture the comprehensive nature of engagement as defined in social media marketing.