What does the term "cross-promotion" mean?

The term "cross-promotion" refers specifically to the strategy of promoting various platforms or services of the same brand to reach a wider audience. This tactic enables a brand to leverage its existing customer base across different channels, creating a cohesive marketing approach that enhances brand visibility and encourages customers to engage with multiple offerings. For instance, if a company has a product line in both physical stores and online, successfully promoting both can lead to increased customer interaction with both sales channels.

This method is effective because it maximizes marketing resources and can help each platform or service benefit from the strengths of the others, leading to potential growth and increased customer loyalty. By promoting different aspects of the same brand, businesses can create a more integrated customer experience.