What does the term "organic reach" refer to?

The term "organic reach" specifically refers to the number of people who see your content without any form of paid promotion. This metric indicates how far a post or content spreads through unpaid methods, such as shares, likes, and comments from users who see it in their feeds. Organic reach highlights the effectiveness of your content in engaging an audience without relying on advertising spend.

Understanding this concept is crucial for social media strategy, as it helps measure how your content resonates with your audience and awareness of your brand grows in a natural way, driven by the quality and relevance of your posts rather than reliant on financial investment. This is particularly important for businesses looking to build genuine relationships with their audience over time.