What does the term "social listening" mean?

The term "social listening" refers to monitoring social media channels for mentions of your brand or industry. This practice involves observing conversations, comments, and trends across various platforms to gain insights about how users perceive your products or services. It helps businesses understand customer sentiment, identify emerging trends, and respond to inquiries or feedback effectively. By actively listening to what is being said about their brand, companies can tailor their strategies, improve customer engagement, and enhance their overall brand reputation.

In contrast, analyzing competitors' social media strategies, creating trending hashtags for campaigns, and scheduling posts for maximum engagement focus on different aspects of social media marketing but do not encompass the broader concept of actively monitoring audience conversations and sentiments.