What is a common metric for measuring engagement on social media posts?

Measuring engagement on social media is crucial for understanding how audiences interact with content. The most relevant metric for this is the combination of likes, shares, comments, and overall interaction rates. These metrics provide a comprehensive view of how well content resonates with the audience. Likes indicate the level of approval, shares extend the content's reach, and comments offer insights into audience discussions, reflections, and feedback. Furthermore, overall interaction rates encompass these elements, giving a holistic picture of user engagement and emotional connection to the content.

In contrast, cost per click pertains more to advertising effectiveness rather than organic engagement. Website traffic, while important for tracking the success of campaigns leading users to a site, does not directly reflect engagement rates on social media posts. Lastly, follower count, although it indicates the size of an audience, does not measure how actively users engage with content. Therefore, using a combination of likes, shares, comments, and interaction rates is the most effective means of assessing social media engagement.