What is a "social media policy"?

A social media policy is fundamentally a document that outlines how an organization and its employees use and manage social media. This includes guidelines on how to represent the company online, best practices for engaging with audiences, and protocols for handling negative comments or crises. Having a structured policy helps ensure that all employees are aligned with the brand's voice and values while also protecting the organization from potential legal issues or reputation damage that can arise from inappropriate social media use.

The other options, while they relate to various aspects of social media, do not define a social media policy correctly. A guide for creating viral content focuses specifically on content creation techniques rather than management practices. A tool for measuring social media success pertains to analytics and metrics, which assess performance rather than outline usage rules. A checklist for social media advertising addresses aspects of paid promotional efforts but does not encompass the broader guidelines necessary for overall social media interaction. Each of these options reflects important facets of social media strategy but misses the essential nature of a social media policy.