What is a social media audit?

A social media audit is essentially a comprehensive review of an organization's social media presence and performance. This process involves assessing various aspects such as the strengths and weaknesses of existing social media accounts, the effectiveness of content, audience engagement levels, and overall alignment with business goals. The primary aim of this audit is to identify areas that require improvement, helping businesses optimize their strategies for better engagement and visibility.

By evaluating metrics like follower growth, content reach, and engagement rates, this audit provides valuable insights that inform future social media tactics and strategies. By understanding what's working and what's not, companies can make data-driven decisions that enhance their social media marketing efforts, aiming for increased interaction and brand loyalty over time.

Other choices may involve aspects of social media management but do not encapsulate the broad, evaluative nature of an audit as effectively as recognizing it as a thorough review geared towards actionable insights for improvement.