What is NOT a way that a brand can see financial gain from doing social customer service?

A brand can experience financial gains from various aspects of social customer service, including increasing customer satisfaction, building long-term relationships, and creating loyalty programs. Each of these approaches contributes to a stronger customer experience, which often translates into increased sales and customer retention.

The option referring to using a social media agency to deliver content to customers does not directly relate to financial gains from social customer service. While employing a social media agency can help improve a brand's overall online presence and engagement, it does not inherently enhance customer service interactions that lead to financial outcomes. In contrast, the other options are explicitly linked to customer engagement strategies that foster satisfaction and loyalty, leading to sustained financial benefits for the brand.