What is one strategy for increasing engagement on social media?

Engaging directly with followers is an effective strategy for increasing engagement on social media because it fosters a sense of community and creates a two-way conversation. When brands take the time to respond to comments, ask questions, and participate in discussions, they make their audience feel valued and heard. This interaction encourages followers to engage more frequently, whether through comments, likes, or shares, thus amplifying the brand's reach and visibility. Building relationships in this way not only enhances customer loyalty but also strengthens the brand's presence in a crowded social landscape.

The other options lack the community-focused approach necessary for meaningful engagement. Scheduling posts at random times can lead to inconsistencies that confuse or disengage audiences. Ignoring comments eliminates opportunities for dialogue and fails to build relationships. Posting only promotional material can come off as one-sided and can lead to follower fatigue, as audiences typically desire variety and connection, not just direct sales pitches.