What is the "80/20 rule" in social media content?

The "80/20 rule" in social media content emphasizes that the majority of your posts—specifically 80%—should focus on providing value, engaging, or entertaining your audience. This approach helps build relationships and trust with your audience, creating a positive perception of your brand. The remaining 20% of your posts can be promotional, which allows you to directly market your products or services without overwhelming your audience with sales pitches.

This balance is crucial because too many promotional posts can lead to disengagement and may deter followers, undermining their overall interest in your content. By prioritizing valuable and engaging content, brands can foster a more loyal and interactive community while still effectively promoting their offerings. This method ensures a well-rounded content strategy that meets the needs and preferences of the audience.