What is the primary responsibility of a social media manager?

The primary responsibility of a social media manager is to create, schedule, and analyze content across social media platforms. This role focuses on developing a brand's presence online through strategic content planning and execution across various social media channels. By creating engaging and relevant content, the social media manager helps to foster engagement with the audience, ultimately driving brand awareness and loyalty.

Additionally, scheduling content ensures a consistent posting frequency, which is crucial for maintaining engagement and visibility in a crowded online space. Analyzing content performance allows the social media manager to derive insights about what resonates with the audience, inform future strategies, and optimize content for better results. This aspect of the role is vital to continuously improving and adapting to changing audience preferences and social media trends.

While managing customer service inquiries is important and occurs through social media, it's typically part of a broader customer support function rather than the sole focus of a social media manager. Similarly, creating and managing a website or overseeing paid advertising campaigns may be components of a marketing strategy but do not encompass the full scope of a social media manager's primary responsibilities. The correct answer encapsulates the essential duties that align with driving a business's success in the social media landscape.