What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark?

To secure executive buy-in for a new social media project without a previous campaign to use as a benchmark, considering industry research to back up your plan is essential. Industry research provides valuable insights into trends, best practices, and success stories from similar organizations. This helps to build credibility and demonstrate that your approach is grounded in proven strategies rather than speculation.

Using industry research can also highlight the potential for ROI and expected outcomes based on the experiences of others in the field. It can address any concerns the executives may have about the risks involved by showcasing successful case studies relevant to your business context.

Connecting your project to wider industry movements or benchmarks gives your proposal more weight, reinforcing that investing in social media is a strategic decision aligned with market standards and consumer behavior. This approach can instill confidence in your plan and encourage support from those in higher management.