What three data points do you need to start determining your ad spend?

To effectively start determining your ad spend, understanding audience insights, competition analysis, and campaign goals is crucial.

Audience insights help you identify your target demographic, their behaviors, and preferences. This information allows you to tailor your advertising approach to meet the needs and interests of your audience, which can significantly influence how much you should allocate towards ad expenditure.

Competition analysis provides valuable context regarding how similar brands or products are performing in the market. By understanding the ad spend habits of competitors and the competitive landscape, you can benchmark your budget and adjust your strategy accordingly to remain competitive and effective.

Campaign goals define the objectives you aim to achieve with your ads, whether it's brand awareness, lead generation, or sales conversions. Knowing these goals enables you to allocate budget effectively and measure success based on your desired outcomes.

While other options contain valuable metrics and considerations, they do not provide the comprehensive starting point necessary for determining initial ad spend as effectively as audience insights, competition analysis, and campaign goals.