What types of content can be used to drive engagement on social media?

Driving engagement on social media requires a variety of content types that resonate with users and encourage interaction. The correct choice encompasses diverse formats, such as polls, questions, videos, contests, and behind-the-scenes content, all of which are effective in sparking conversations and capturing attention.

Polls and questions invite audiences to share their opinions, creating a sense of involvement and community. Videos tend to have high engagement rates as they are visually appealing and can convey information quickly and effectively. Contests offer incentives for participation, which can increase interaction and reach. Behind-the-scenes content gives followers a glimpse into the brand’s personality, fostering a stronger connection.

In contrast, focusing solely on promotional posts and advertisements limits the audience's engagement, as users often prefer varied and entertaining content over straightforward marketing. Long-form articles and large blocks of text can be off-putting on social media, where concise and visually engaging content tends to perform better. Relying only on slideshows and presentations can also restrict engagement, as interactive formats are generally more appealing to social media users. Therefore, the diverse types of content mentioned in the correct answer are key to enhancing engagement effectively.