When should a salesperson put forth the sales pitch in social media?

A salesperson should put forth the sales pitch in social media after sufficient rapport has been established with the potential customer. Building rapport is essential in social selling because it creates a sense of trust and familiarity, which can significantly influence a customer's openness to receiving a sales pitch. When a salesperson takes the time to engage with the prospect, answer questions, and understand their needs, they are more likely to present a sales pitch that resonates and feels relevant.

Establishing this connection allows the salesperson to tailor their message according to the specific interests and pain points of the prospect, making the pitch feel more personalized and thoughtful rather than generic. This approach aligns with effective selling practices that prioritize relationship-building over immediate sales tactics, resulting in higher conversion rates and long-term customer loyalty.