Which of the following is a primary goal of social media marketing?

Attracting and engaging a target audience is a primary goal of social media marketing because it serves as the foundation for building brand awareness, fostering customer relationships, and driving conversions. Social media platforms provide a unique environment where brands can communicate directly with their audience, encouraging interactions that lead to community building and loyalty. Engaging content not only captures attention but also encourages sharing, which can expand reach and amplify brand messages.

The other choices focus on specific aspects that are not overarching goals of social media marketing. For example, increasing product pricing is more related to product strategy rather than social media efforts. Exclusively promoting events limits the scope of social media marketing, which is a broader strategy encompassing customer engagement and relationship building. Gathering follower demographics is helpful for targeting and measuring effectiveness, but it serves as a support tool rather than a primary goal itself.