Which of the following is NOT an example of active language you should use on a call-to-action?

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The correct answer is "More here," as it does not employ active language that encourages immediate action from the audience. Active language in call-to-action phrases is designed to motivate and engage users, providing a clear direction on what they should do next. Effective calls-to-action typically use verbs or direct commands that incite a sense of urgency or excitement, such as “Learn more,” “Join us,” and “Read this.” These phrases inspire action by inviting users to engage with the content actively, whereas "More here" is more passive and vague, failing to articulate a clear action for the audience to take. This lack of clarity might lead to inaction, making it less effective as a call-to-action in social media marketing.

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