Which of the following strategies is least effective in attracting a new audience on social media?

Posting infrequently with no interaction is the strategy that is least effective in attracting a new audience on social media. Social media thrives on engagement and frequency; users expect consistent content from brands they follow. When posts are infrequent and lack interaction, they fail to build a community or encourage participation among followers. This results in a lack of visibility and interest from potential new audiences, who might not be inclined to follow or engage with a brand that appears inactive or unapproachable.

In contrast, strategies such as utilizing engaging video content, creating polls and interactive content, and collaborating with influencers are all powerful ways to draw in new followers. Engaging video content captures attention and encourages shares, while interactive content fosters participation and builds connection. Collaborating with influencers can expand reach and credibility, exposing the brand to new potential audiences effectively. All these strategies promote active engagement and visibility, which are crucial for attracting a wider audience on social media platforms.