Which of these KPIs demonstrate engagement? Choose all that apply.

The choice of mentions, sharing, and retweets as a KPI that demonstrates engagement is accurate because these actions reflect active participation from users in conversations about a brand or content. Engagement KPIs measure how much audiences are interacting with your content and brand rather than just passively consuming it.

Mentions highlight when users talk about your brand directly, sharing indicates a willingness to disseminate your content to their own networks, and retweets amplify your message while showing that users find your content valuable enough to spread. This signifies a deeper level of engagement, as these actions move beyond mere visibility into meaningful interactions, fostering community and dialogue around the brand.

While page views, impressions, and followers gained provide valuable insights into reach and growth, they do not necessarily indicate user engagement. Page views measure how many times content has been viewed, impressions refer to how many times content appeared, and followers gained reflect an increase in audience size without necessarily indicating how those followers are interacting with the content.