Which strategy is effective for increasing followers on social media?

Running contests or giveaways is an effective strategy for increasing followers on social media because it actively encourages participation and sharing among users. By offering an enticing incentive, such as prizes, individuals are more likely to invite their friends to join the contest, tag others in comments, or share the post, thus expanding the reach of the brand's social media presence. This method not only boosts engagement but often leads to a surge in followers who might not have been aware of the brand previously.

Additionally, contests create a sense of community and excitement around a brand, fostering a connection between existing and potential followers. Engaging activities like contests stimulate interactions that can strengthen a brand's relationship with its audience, which ultimately can lead to long-term loyalty and sustained growth in followers. This multifaceted approach not only enhances visibility but also invites a broader audience to participate actively, thus enhancing overall follower growth.