Which strategy is most effective for increasing organic reach on social media?

Engaging with user comments and messages is the most effective strategy for increasing organic reach on social media. When brands actively respond to their audience, they foster a sense of community and build stronger relationships with their followers. This engagement signals to social media platforms that the content is valuable and relevant, often resulting in higher visibility in news feeds due to algorithmic favoring of active and interactive content. By prioritizing engagement, brands can encourage more interaction, prompting users to share and comment, thus amplifying organic reach.

Additionally, engaging with comments and messages can lead to increased user-generated content and word-of-mouth promotion, further enhancing reach without relying on paid strategies. This creates an environment where users feel valued and heard, increasing the likelihood that they will share the content and contribute to a brand's organic growth.