Why should promotional posts be balanced with value-driven content?

Balancing promotional posts with value-driven content is essential for maintaining audience interest and ensuring that your messaging does not come across as overly self-promotional. When a brand shares only promotional content, it can lead to audience fatigue, as followers might feel overwhelmed or disenchanted by constant sales pitches. Value-driven content, on the other hand, provides helpful information, entertainment, or insights that resonate with the audience's interests and needs. This approach fosters engagement and builds trust, leading followers to view the brand as a valuable resource rather than just a seller. By striking this balance, brands can keep their audience engaged, encourage interaction, and enhance overall brand loyalty.